Philosophy4 min read
Why 'Lovable' Beats 'Viable': Rethinking the MVP
The traditional MVP focuses on minimum functionality. We think that's missing the point. Here's why we build for love, not just viability.
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Blog
Thoughts on building simple, lovable products. How we work, what we've learned, and why less is often more.
Process3 min read
The 7-Day Rule: How Constraints Spark Creativity
Why we ship every product in 7 days or less, and how tight deadlines lead to better decisions.
Guide5 min read
The Only 3 Things Your V1 Actually Needs
Most first versions have too many features. Here's how to identify the essential three that matter.
Philosophy4 min read
Ship Small, Learn Fast: The Case Against Feature Bloat
Why adding more features often makes products worse, and how to resist the temptation.
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